Australian Wagyu
Aussie Wagyu delivers premium differentiation and indulgence in every bite. Raised in Australia’s pristine landscape and finished on a unique diet, its rich marbling and buttery flavor elevate the consumer experience and turn your meat case into a destination.
Why is Aussie Wagyu a meat case standout?
- Global leader: Australia is the largest wagyu exporter outside of Japan, offering everything from F1 crossbred to Fullblood pedigrees.
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Premium differentiation: Aussie Wagyu’s signature: immaculate marbling, softer fat, and ultra-fine texture. The result? A rich, buttery, melt-in-your-mouth experience.
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Consumer demand: Marbling is a top purchase driver — and Aussie Wagyu delivers. It looks amazing in the meat case, and the indulgent eating experience taps into the joy, excitement, and premium “wow” moments consumers crave.
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Cattle that thrive: Raised in Australia’s vast, natural landscapes and supported by expert feeding programs, Wagyu cattle live stress-free — producing exceptional marbling, naturally rich beef flavor, and unmatched tenderness.
Three Easy Steps to Growing Your Sales with Wagyu
Wagyu appeals to high-value, big-basket shoppers with upside potential. It starts with quality and flavor, and an indulgent eating experience that leads to return purchase
- Bring it Forward. Many meat sections lag behind consumer demand for higher quality, premium offerings like Australian Wagyu. Step one is to add assortment and make it easy to find.
- Focus on the Fundamentals. Activate the built-in drivers for Wagyu sales by emphasizing marbling, flavor and tenderness.
- Sell with Story. Showcase recipes in-store and online that help maximize the appeal to today’s “protein” shopper. Wagyu’s appeal is rooted in its value as an “upgrade” on everyday eating with restaurant-grade quality and variety.
Find Your Aussie Red Meat Supplier
Use our handy "Find a Supplier" tool to search known wholesale suppliers of Aussie Beef, Lamb and Goat.
Want to run a store promotion?
To build demand for Australian Wagyu, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for red meat from Australia, we’d love to work with you!
What can we do for you?
- Train your counter staff and butchers through our Aussie Meat Academy
- Help you sell with merchandising support and marketing activation
- Help you with product messaging that matters to consumers