Promote Aussie Beef & Lamb

Click here for access to marketing materials for promotion!

Australian meat Retailers

As the popularity grassfed beef and lamb continues to grow throughout North America, Australian meat products stand out for their quality and flavor. As tastes and the need for greater variety continue to evolve, Australian beef and lamb is poised to meet the demand with an extensive range of cuts and product lines, all raised and processed to some of the strictest standards on earth. Meat & Livestock Australia (MLA) actively partners with North American retailers to educate and raise awareness of Australian beef and lamb in today’s markets. From helping you connect with the right supplier partner, to best-practices in merchandising and butchery training, we’re here to help.

10 Ideas to Chew On

10 Ideas to Chew On

Seasonal marketing is a way to refresh your product mix and stay relevant to shoppers. Grassfed beef and lamb have relevance all year long.  

Download the Guide (PDF)
CASE STUDY: Marketing the Meat Case

CASE STUDY: Marketing the Meat Case

In this Case Study Report: Marketing the Meat Case, we discuss our retail tactics like shoppable recipes, personalized videos, and chat bots. See what we learned and how it can help you connect with shoppers at the meat case.

 

click here (PDF)
Lamb Product Guide

Lamb Product Guide

This new Guide was produced in 2014 for North American retail meat buyers, butchers, restaurateurs and chefs who want to learn more about ordering and using naturally raised Australian Lamb to enhance their business. This Guide provides information about how Australian Lamb is raised, safety, feeding, traceability, sustainability, cuts, packaging, ordering and other useful information. 

View guide (PDF)
Australian beef product guide

Australian beef product guide

This guide was created especially for North American retail meat buyers, butchers, restaurateurs and chefs who want to learn more about ordering and using naturally raised Australian Beef to enhance their business. The Guide provides information about types of beef, safety, feeding, traceability, sustainability, cuts, packaging, ordering and other information.

View Guide (PDF)
Want to run a store promotion?

Want to run a store promotion?

To build demand for Australian beef and lamb, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for grassfed beef and lamb from Australia, we’d love to work with you! 

Contact Us