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Showcasing Aussie at Retail

Aussie supply is positioned to help the North American market continue to supply good quality red meat proteins to consumers. Learn more about how MLA can aid in activating promotional marketing programs and funding to increase the awareness of and preference for Aussie products.

Aussie helping you win with the consumer.

Why Australian

At Meat & Livestock Australia, our goal is to increase the awareness of and preference for Australian Beef, lamb and Goat in North enabling you to achieve success at retail. It starts with educating consumers about Australia’s unique pasture-based production practices and how all our family farms contribute to our place in the dynamic global protein supply chain. With 5 categories of Aussie available, we have the insights, data and marketing materials to help show consumers why our proteins are nutritious, delicious and sustainable.

To build demand for Australian beef and lamb, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for grassfed beef and lamb from Australia, we’d love to work with you! Want to run a store promotion?

Seasonal marketing is a way to refresh your product mix and stay relevant to shoppers. Grassfed beef and lamb have relevance all year long. 10 Ideas to Chew On

DOWNLIAD THE GUIDE (PDF)

Lamb Retail Sales Qtly Insights Update

Meat & Livestock Australia release Qtly insights updates of the latest Lamb retail sales data in North America. Download and sign up to receive upcoming insights.

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Retail - Grassfed Beef Qtly Insights Block

Download Grassfed Beef retail sales data for North America