Australian Grassfed Beef
Aussie grassfed beef is consistently nutritious, delicious and reliably available all year-round. Healthy protein never tasted so good — go grassfed!
Nutritious & Delicious
For retailers wanting to resonate with the mindful consumer, Aussie grassfed beef is a nutrient dense protein choice. Sustainably sourced from Australian ranchers who are dedicated stewards of the land, it delivers the lean profile today’s health-focused shoppers want with the consistent quality and year-round supply retailers can rely on.
The Aussie Advantage:
- Reliable year-round supply
- Trimmed with care to maximize yield
- Backed by national sustainability frameworks
- Significant greenhouse gas (GHG) reduction: Australia has reduced GHG emissions by more than 78% since 20054
- World-leading traceability systems and animal welfare standards
Tips to Market your Meat Case
It’s important to remind shoppers that lean proteins like grassfed beef from Australia have built in advantages. Here’s a Three Point Plan to Advance Your Meat Sales with Grassfed Beef:
- Make It Easy to Find. Expand your grassfed assortment and give it prime visibility to meet rising demand.
- Lead With What Matters. Highlight taste, variety, and health—with recipe inspiration online and in-store to win today’s protein shopper.
- Spotlight the Benefits. Promote grassfed’s lean, high-quality protein and natural goodness—with clear callouts for sustainability, purity, and Omega-3s.
MSA Eating Quality for Beef Subprimals
This resource, "MSA eating Quality guide to beef subprimals" will focus on MSA beef cuts. It is an integral part of capturing further value from the MSA program and is designed as a valuable tool and reference source.
CLICK HERE TO DOWNLOAD PDFFind Your Aussie Red Meat Supplier
Use our handy "Find a Supplier" tool to search known wholesale suppliers of Aussie Beef, Lamb and Goat.
Nutritional Resources
Educate your meat case staff, dieticians and shoppers on the benefits of red meat with these handy guides. Free to Download!
Beef Cut Chart
Australian grassfed beef cut chart and cooking methods PDF. Contains US and Australian cut names and numbers.
Click to Download PDF