Australian lamb
Elevate the meat case with the tender, mild and versatile flavor of Aussie lamb. Natural goodness in every bite. Let’s lamb!
Aussie Lamb - Ready for the Meat Case
- Reliable year-round supply with consistent quality
- World-leading traceability systems and animal welfare standards
- Aged to perfection; the time in ocean-transit actually benefits the flavor and tenderness of Aussie lamb
- Trimmed with care to maximize yield and a 12-week shelf life
- Backed by national sustainability frameworks
- Significant greenhouse gas (GHG) reduction: Australia has reduced GHG emissions by more than 78% since 2005
Find your Aussie Red Meat Supplier
Use our handy "Find a Supplier" tool to search known wholesale suppliers of Aussie Beef, Lamb and Goat.
How to get a "Leg Up" with Lamb
Three Easy Steps to Growing Your Sales with Lamb:
- Sell with Story. Promote the animal welfare and quality claims that consumers are looking for, from pasture-raised to halal and all-natural.
- Sell with the season. Activate the built-in drivers for lamb sales by emphasizing lamb's special occasion superpower, for holidays and cultural celebrations across the calendar. Step one: add assortment and make it easy to find.
- Sell to today’s “protein” shopper. Showcase recipes in-store and online that maximize lamb’s restaurant-grade quality and versatility – an “upgrade” on weeknight meals and mainstays, from pasta night to burgers.
Want to run a store promotion?
To build demand for Australian Lamb, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for red meat from Australia, we’d love to work with you!
What can we do for you?
- Train your counter staff and butchers through our Aussie Meat Academy
- Help you sell with merchandising support and marketing activation
- Help you with product messaging that matters to consumers
Australian Lamb Recipes
All-natural Australian lamb fits right in the applications and cuisines that today’s consumers are looking for.
See more recipes