Australian lamb

Elevate the meat case with the tender, mild and versatile flavor of Aussie lamb. Natural goodness in every bite. Let’s lamb!

Aussie Lamb - Ready for the Meat Case

Aussie Lamb - Ready for the Meat Case

  • Reliable year-round supply with consistent quality
  • World-leading traceability systems and animal welfare standards
  • Aged to perfection; the time in ocean-transit actually benefits the flavor and tenderness of Aussie lamb
  • Trimmed with care to maximize yield and a 12-week shelf life
  • Backed by national sustainability frameworks
  • Significant greenhouse gas (GHG) reduction: Australia has reduced GHG emissions by more than 78% since 2005

Download Lamb Product Guide

Find your Aussie Red Meat Supplier

Use our handy "Find a Supplier" tool to search known wholesale suppliers of Aussie Beef, Lamb and Goat.

How to get a "Leg Up" with Lamb

How to get a "Leg Up" with Lamb

Three Easy Steps to Growing Your Sales with Lamb:

  1. Sell with Story. Promote the animal welfare and quality claims that consumers are looking for, from pasture-raised to halal and all-natural.
  2. Sell with the season. Activate the built-in drivers for lamb sales by emphasizing lamb's special occasion superpower, for holidays and cultural celebrations across the calendar. Step one: add assortment and make it easy to find.
  3. Sell to today’s “protein” shopper. Showcase recipes in-store and online that maximize lamb’s restaurant-grade quality and versatility – an “upgrade” on weeknight meals and mainstays, from pasta night to burgers.  

Want to run a store promotion?

Want to run a store promotion?

To build demand for Australian Lamb, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for red meat from Australia, we’d love to work with you! 

What can we do for you?

  • Train your counter staff and butchers through our Aussie Meat Academy 
  • Help you sell with merchandising support and marketing activation
  • Help you with product messaging that matters to consumers

Contact Us

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