Red meat from Australia ticks all the boxes for today’s competitive retail environment. As a world-leading red meat producer and exporter, Australia delivers much more than just meat. We also deliver real advantages to retailers and foodservice around the globe.
Aussie lamb offers a profitable way to tap into adventurous consumers exploring different cuisines and experiences. It is mild in flavor, consistent in taste and very adaptable. Plus, sustainably sourced and pasture-raised from pristine environments. Aussie lamb is positioned to meet changing consumer preferences and drive repeat traffic to your meat case.
Let's Lamb!
For retailers wanting to resonate with the mindful consumer, Aussie grassfed beef is a nutrient dense protein choice. Sustainably sourced from Australian ranchers who are dedicated stewards of the land, it delivers the lean profile today’s health-focused shoppers want with the consistent quality and year-round supply retailers can rely on.
Go Grassfed!
To build demand for Australian Wagyu, MLA can provide program suggestions tailored to educate our retail partners and in concert with importer-suppliers. If you’d like to capitalize on the growing appetite for red meat from Australia, we’d love to work with you!
What can we do for you?
For retailers looking to stock a high-performance product that delivers premium differentiation and indulgence, Aussie Wagyu is a well-marbled, exceptionally buttery offering. Sourced from Australia’s pristine landscape with animals fed a unique diet, each bite transforms the consumer dining experience into a culinary delight — and your meat case into a destination.
We've got Wagyu
Aussie pasture-raised goat offers retailers a unique, sustainable protein. Goat taps into growing demand for culturally relevant, leaner meats. Sourced with integrity from Australia’s pristine environments, every cut is naturally lean, nutrient dense and full of flavor — giving your shoppers a delicious high-quality protein they can feel good about.
Get your Goat
Seasonal marketing is a way to refresh your product mix and stay relevant to shoppers. Grassfed beef and lamb have relevance all year long.
Download the Guide (PDF)
In this Case Study Report: Marketing the Meat Case, we discuss our retail tactics like shoppable recipes, personalized videos, and chat bots. See what we learned and how it can help you connect with shoppers at the meat case.
click here (PDF)
